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avatar for Stefania Mereu

Stefania Mereu

Austin, TX
Stefania is the Director of User Experience & Design at Pearson and co-founder of DataSense, a research and data science consulting firm composed of husband and wife team with a combined 25 years of experience in academia and private industry. Our primary services focus on segmentation and persona development, especially combining quantitative statistical approaches with traditional qualitative approaches. We are the creators of the “Fast and Rigorous Personas” technique, presented at SXSW in 2015. We also provide support on UX/design research projects and predictive model development.