NewCo Austin 2016

Session Title: Are you truly an Innovator …or just a Disrupter?



You have succeeded as a business leader by bringing innovative new products and services to market – ones that change the world by solving social and commercial problems while allowing other businesses and individuals to reach their potential.

But when it comes to brand development, positioning as a true innovator is not as simple as having a good product or service and disrupting the marketplace status quo.

Developing a compelling value proposition that your employees and advocates can clearly articulate requires serious work. Companies too often focus narrowly on the “what” and not the “why” and hence fail to justify their proposition as truly innovative.

This session with Joy Schoffler, an award-winning fintech specialist and PR strategist, will show the “how” for developing a brand and messaging that is considered genuinely innovative. Joy and her team will offer tips on how to cut through the noise and deal with a press that can be cynical about any solution billing itself as the next best thing.