Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
Welcome! Thank you for your interest in NewCo Austin! Please click on "Get Your Tickets" and you will be redirected to an Eventbrite page. If you have a promo code, please enter that information before you select your ticket type and quantity. This will adjust the ticket price accordingly. 
View analytic
Wednesday, July 27 • 3:30pm - 4:30pm
Leverage PR

Log in to save this to your schedule and see who's attending!

Tweet Share
Limited Capacity seats available
Host Company website
Session Title: Are you truly an Innovator …or just a Disrupter?



You have succeeded as a business leader by bringing innovative new products and services to market – ones that change the world by solving social and commercial problems while allowing other businesses and individuals to reach their potential.

But when it comes to brand development, positioning as a true innovator is not as simple as having a good product or service and disrupting the marketplace status quo.

Developing a compelling value proposition that your employees and advocates can clearly articulate requires serious work. Companies too often focus narrowly on the “what” and not the “why” and hence fail to justify their proposition as truly innovative.

This session with Joy Schoffler, an award-winning fintech specialist and PR strategist, will show the “how” for developing a brand and messaging that is considered genuinely innovative. Joy and her team will offer tips on how to cut through the noise and deal with a press that can be cynical about any solution billing itself as the next best thing.

 
Presenters
avatar for Joy Schoffler

Joy Schoffler

Principal, Leverage PR
Joy Schoffler, principal of Leverage PR, is a nationally recognized author and speaker in the field of innovative financial services marketing and communications. Leverage PR works within all areas of fintech with deep experience in banking, payments, cyber security, online lending and investing, block chain and many other emerging areas. The firm additionally works extensively in traditional financial services, real estate, technology and... Read More →

Wednesday July 27, 2016 3:30pm - 4:30pm
Leverage PR 10711 Burnet Road Suite 330
  Media, Festival

Attendees (17)