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Join Nixable’s cofounder, Caleb Smith, as he shares how his father’s struggle to quit smoking, and subsequent diagnosis with throat cancer, spurred Smith to leave a promising career in film to invent a completely new technology based on all-consuming idea: What if nicotine addiction could be hacked? Can quitting smoking be automated?
NewCo attendees will then be invited to join a moderated group discussion: The FDA recently passed a ruling regulating electronic nicotine delivery systems (specifically, electronic cigarettes) with the intention of safeguarding consumers. However, opponents of the new regulations claim that they may actually harm consumers by creating insurmountable barriers to innovation. How can governments and technology companies best work together to encourage innovation while ensuring the public safety?