NewCo Austin 2016

Session Title: The Emergence of Product-Based Social Entrepreneurship

It’s no secret that our increased consumption has catastrophic effects on our environment. This issue is exacerbated by ‘green marketing’ initiatives that promote the throw-away mentality. In response to this growing problem, new brands are emerging to address these environmental issues head on. Who are the entrepreneurs starting these movements? More importantly, why are they creating these mission-driven brands? Patrick, founder of fitppl, will share his story about the philosophy behind his brand, how travel and cultural observations shaped the mission, what their Ditch The Plastic initiative is, and why now is the most critical time to focus on the mission to build a cleaner, more sustainable company. After the session, Patrick will host a Q&A and tasting of fitppl products!