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Wednesday, July 27 • 9:30am - 10:30am
Behavioral Science Lab

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Session Title: Why Consumers Really Buy Your Product:

Every start up is faced with with two fundamental questions, who is our target audience and why would they buy our product over the competition? There are multiple research tools out there that provide entrepreneurs with some of the answers, but fundamentally leaves them hanging as to why people truly will buy their product. This session will focus on an all-encompassing approach from a behavioral economics point of view that will help start ups focus on the essence of marketing as a whole.

Presenters
avatar for Christian Goy

Christian Goy

Co-founder and Managing Director, Behavioral Science Lab
Christian Goy is the co-founder and managing director of the Behavioral Science Lab. Starting his career in strategic planning on both the client and agency sides, he developed a love for consumer insights and targeting. The lack of substantial data, showing why consumers make the purchase decisions they do, led to his desire to answer the unknown questions of WHY. Combining his passion and curiosity for arts and science, he embarked on the... Read More →

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Attendees (69)