Loading…
NewCo Austin 2016 has ended
Welcome! Thank you for your interest in NewCo Austin! Please click on "Get Your Tickets" and you will be redirected to an Eventbrite page. If you have a promo code, please enter that information before you select your ticket type and quantity. This will adjust the ticket price accordingly. 
Back To Schedule
Wednesday, July 27 • 9:30am - 10:30am
Behavioral Science Lab

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Limited Capacity filling up
Host Company website
Session Title: Why Consumers Really Buy Your Product:

Every start up is faced with with two fundamental questions, who is our target audience and why would they buy our product over the competition? There are multiple research tools out there that provide entrepreneurs with some of the answers, but fundamentally leaves them hanging as to why people truly will buy their product. This session will focus on an all-encompassing approach from a behavioral economics point of view that will help start ups focus on the essence of marketing as a whole.
Presenters
avatar for Christian Goy

Christian Goy

Co-founder and Managing Director, Behavioral Science Lab
Christian Goy is the co-founder and managing director of the Behavioral Science Lab. Starting his career in strategic planning on both the client and agency sides, he developed a love for consumer insights and targeting. The lack of substantial data, showing why consumers make the... Read More →

Host Companies
avatar for Behavioral Science Lab

Wednesday July 27, 2016 9:30am - 10:30am CDT
Behavioral Science Lab
  Media, Festival |   Professional Services, Festival

Attendees (67)