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Wednesday, July 27 • 3:30pm - 4:30pm
Amy's Ice Creams

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Session Title: MBAmy's and Amy's EDU: Transparency, Education and Building Young Entrepreneurs or "What Are They Crushing Into The Ice Cream Over There?!"

Depending on what time of day it is and which location of Amy's Ice Creams you walk into, the energy could be anywhere from 5-year old's birthday bash to after hours dance party. The company's mission statement is to 'Make People's Day' and they've been working hard to accomplish that goal in myriad ways for 32 years. Known for super-premium award-winning ice cream, impeccable customer service and enduring, steadfast company culture, this Austin institution received the Austintatious Award, chosen by the readers of The Austin Business Journal for "the company that best represents the local Austin business community,” for two consecutive years since it's creation in 2014. You may have heard the infamous instances of ice-cream being hurled across the street to an adrenaline-pumped customer holding their empty bowl on the other side or a whole store full of adults being taught the Hokey-Pokey or led in a sing-along while they wait to be served. This highly-engaging performance element of customer experience has been described by many as barely-controlled chaos being created right before your eyes, however, the more compelling and lesser-known story is one of structure, systems, consistency, transparency, education and personal development. You'll hear how an ice cream company with 275 employees across 15 locations practices open-book finance, with complete financial transparency across all levels of the company. The company has offered a curriculum of internal classes over the past 10 years with MBAmy's, building happy, engaged employees while teaching entrepreneurship, business education, financial literacy and product knowledge. Now comes the next chapter of our education mission with Amy's EDU, a consultancy business offering expertise in customer service, leadership and open-book management for small to medium-sized companies of all kinds.   

*Product samples highly probable.

avatar for Mark Banks

Mark Banks

Education Director and Operation Manager, Amy's Ice Cream
Mark Banks is one of the founders and Educational Director of Amy’s EDU, a branch of Amy’s Ice Creams dedicated to igniting bright minds, promoting clear and confident communication between the front line and executives and developing a leadership mentality.Mark Banks, Education... Read More →
avatar for Aaron M. Clay

Aaron M. Clay

Marketing and Communications Director, Amy's Ice Cream
Aaron M. Clay, Marketing and Communications Director at Amy’s Ice Creams, has been a member of the Executive Leadership team for six years. He has taken a pivotal role in the advancement of Open Book Management at Amy’s Ice Creams. In addition to leading the company game as a... Read More →
avatar for Michael Hartman

Michael Hartman

CEO, Amy's Ice Cream
Michael Hartman chose a circuitous route to his current role as CEO of Amy’s Ice Creams. Oneof the earliest Amy’s ‘scoops’ from 1985 to 1988 while a student at UT­Austin, he made gooduse of his BFA in Acting in navigating the magical/maniacal world of Broadway and celebrity... Read More →

Host Companies

Wednesday July 27, 2016 3:30pm - 4:30pm CDT
Capital Factory